Two Motorsports Icons Collaborate to Celebrate a Decade and PRI’s Return to Indy

Trouble viewing this email? View Online Two Motorsports Icons Collaborate to Celebrate a Decade and PRI’s Return to Indy Mooresville, NC (October 7, 2013)  Fatheadz Eyewear of Brownsburg IN and Roush Yates of Mooresville NC ,both sharing a 10th Anniversary over this coming winter, have teamed up to celebrate the return to Indianapolis of Performance Racing Industry’s (PRI) Annual Trade Show by launching the “Fatheadz Eyewear/Roush Yates PRI Bash”. The duo is proud to announce the event that will take place on Thursday, December 12th at 8pm on the 3rd floor of “Skybar 247” in downtown Indianapolis (above Taps and Dolls). The festivities will run until 1am, featuring a live band, great door prizes, guest speakers, a VIP area, and dancing. Roush Yates and Fatheadz Eyewear both of whom were founded in 2004, have had great success in hosting similar events in the past in order to give thanks to all of their fans, customers, business associates, marketing partners and potential clients. Fatheadz Eyewear fills the void for a large percentage of the population who struggle to find eyewear to fit their larger faces or craniums. Whether it’s men or women searching for a stylish prescription frame or a cool and protective sun frame to shade the sun’s damaging effects from their eyes, Fatheadz has eyewear to suit your needs even if you’re of average sizing. Fatheadz Eyewear has broken the mold of the “One Size Fits All” status quo held by the sun and optical industry. The large number of styles and sizes available has propelled Fatheadz to become “The Leader in Oversized Eyewear” while their numerous motorsports marketing strategies over the last decade have helped them to become “The Official Eyewear of Open Wheel Racing”. Visit www.Fatheadz.com for more info. Roush Yates’ name is an Icon in motorsports and has become a cornerstone in race engine development and technology since its inception. With multiple championships and countless wins in NASCAR, Grand-Am, Dirt Late Model, Sprint Car and Off Road Racing, it is easy to see that Roush Yates is providing the most durable racing engines and performance products on the market today. Roush Yates is currently sharing their technology and resources with engine builders across the country through an engine builder alliance program that will bring more power to more racers. With the help of revolutionary new products never seen before in the market, racers and engine builders can now utilize the decades of knowledge and development gained by founders Jack Roush and Robert Yates. Find out more on engine programs and parts at www.Roushyatesparts.com or visit booth #1835 at the show. Roush Yates | 122 Knob Hill Road | Mooresville, NC 28117 | United States

RMR Wheels Premiere Las Vegas, NV November 5-8

What's the Difference?

Can you spot all the changes?

Look for the answer on Thursday.

Today's photo was taken at LGE/CTS Car Show

 

 

 

The answer to this week's "What's the Difference?".

Did you find all 6 changes in this week's picture?

 

 

 

Ford to Debut New EcoBoost Race Engine at 2014 24 Hours of Daytona

Ford to Debut New EcoBoost Race Engine at 2014 24 Hours of Daytona DEARBORN, Mich., Oct. 1, 2013 – As part of its continuing strategy to introduce product-relevant technology into racing, Ford announced today plans to bring its 3.5-liter V6 EcoBoost® racing engine to the 2014 TUDOR United SportsCar Championship series. The new engine, which will debut at the 2014 Rolex 24 at Daytona on Jan. 25-26 and run the entire 12-race season, will power a new-look Daytona Prototype car, created with Ford corporate design influence. Michael Shank Racing is on board as the first team to put EcoBoost power behind its DP car. “At Ford Racing, we really put great emphasis on racing production-based vehicles as well as production-based technologies,” says Jamie Allison, director, Ford Racing. “We’re proud to bring a direct-injected, twin-turbo 3.5-liter V6 EcoBoost engine to the United SportsCar Championship in a field of competitive V8-powered entries. We want to show Ford EcoBoost’s capabilities as an engine that provides both performance and fuel economy, on and off the track.” “This engine is the future,” says Doug Yates, CEO, Roush Yates Racing Engines. “This Ford EcoBoost engine includes all the newest technologies – direct injection, turbocharging and high efficiency. We’re looking at taking it to the next level through this sports car racing program.” A new Ford-inspired Riley Technologies Daytona Prototype car will accompany the 3.5-liter V6 EcoBoost in Daytona. The car’s body features enhanced Ford production vehicle design cues created by lead Ford production designer Garen Nicoghosian with aerodynamic support from Ford Racing chief aerodynamicist Bernie Marcus. “Ford Motor Company has taken today’s Daytona Prototype and injected into it unique Ford attributes and unique Ford design characteristics,” says Allison. “This EcoBoost-powered car is obviously adapted for racing applications with racing controls, but ultimately we’re running what we’re selling and selling what we’re running.” While the new engine will make its competitive racing debut at the highly anticipated 2014 Rolex 24 at Daytona, it will actually hit the Daytona track for the first time Oct. 9. In a joint effort between Michael Shank Racing, Ford Racing and Continental Tire, the 2012 Rolex 24 at Daytona championship team will aim to set a new track record at the “World Center of Speed” by eclipsing the 210.364 mph lap laid down Feb. 9, 1987, by NASCAR champion Bill Elliott, who pushed his Ford Thunderbird to the top of the speed charts in qualifying for the Daytona 500. “It’s really a privilege to have an opportunity to put your name in the record books like this,” says team owner Mike Shank. “It is almost inconceivable that this record has stood for such a long time, so it’s pretty special to be involved. We worked a long time to develop our relationship with Ford to be in a position to take on projects like this. Anytime you can get in the record books, it is a great opportunity and just builds on what this company has done.” “Ford Motor Company stands for innovation and leading-edge technology, so having a chance to debut our Ford EcoBoost technology in a high-visibility setting such as this record run attempt, as well as the entire 2014 USCC schedule with its iconic races, is great,” says Allison. “Through USCC racing and its fan outreach, we want to showcase how EcoBoost technology presents the combined benefits of performance and fuel efficiency – something all consumers would want in their vehicles.” Weather permitting, Michael Shank Racing will take to the track at 8 a.m. Oct. 9, to start building up speed for the record attempt. To prepare for the record run and upcoming season, the EcoBoost engine has recently undergone endurance testing at Ford’s Dynamometer Lab in Dearborn, Mich., specifically at the specialized 17G cell. Production and racing engineers from Ford and specialists from Roush Yates Racing Engines have collaborated to ensure the engine is ready for the upcoming season. “The key about this dyno cell is that it’s dedicated to motorsports, but it’s within Ford’s dynamometer facility,” says David Simon, Ford Racing engine engineer. “We can do full vehicle simulation in racing conditions, in a way some of our other cells aren’t capable of doing. It’s very, very specific to high-performance racing engine programs.” Race fans can follow the progression of the record run attempt on Ford Racing’s Twitter channel (@FordRacing) and Facebook page throughout the day. About Ford Motor Company Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 177,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.  Contacts: Kevin Kennedy                                     Jason Demchek                                    Paul Seredynski Ford Racing Communications           Ford Performance Communications Ford Global Powertrain Technology Comm. 313-610-6277                                         313-919-0729                                         313-815-1494 kkennedy@pcgcampbell.com            jdemcha1@ford.com                           pseredyn@ford.com Roush Yates | 122 Knob Hill Road | Mooresville, NC 28117 | United States

---

What's the Difference?

Can you spot all the changes?

Look for the answer on Thursday.

Today's photo was taken at ALL STAR EVENT